Business for Punks - Break All the Rules - the BrewDog Way (Paperback)

START A REVOLUTION NOT A BUSINESS Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in. These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms. 'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

General

Imprint:	Penguin Books
Country of origin:	United Kingdom
Release date:	November 2016
Authors:	James Watt
Dimensions:	198 x 130 x 20mm (L x W x T)
Format:	Paperback
Pages:	251
ISBN-13:	978-0-241-29011-8
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN:	0-241-29011-2
Barcode:	9780241290118

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!