Specialization in Online Innovation Communities - Understand and Manage Specialized Members (Paperback, 2014 ed.)

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today's community management to improve the attracting, controlling and retaining of their members.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Series:	Forschungs-/Entwicklungs-/Innovations-Management
Release date:	May 2014
First published:	2014
Authors:	Jan Bierwald
Dimensions:	210 x 148 x 10mm (L x W x T)
Format:	Paperback
Pages:	163
Edition:	2014 ed.
ISBN-13:	978-3-658-05317-8
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management of specific areas > Research & development management
LSN:	3-658-05317-8
Barcode:	9783658053178

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