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National Mythologies in Central European TV Series - How JR Won the Cold War (Hardcover, New)
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National Mythologies in Central European TV Series - How JR Won the Cold War (Hardcover, New)
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This is the first ever international comparative study of the
mythologies which popular TV series in Czechoslovakia/Czech
Republic, Hungary, Poland and Romania -- made before and after the
fall of communism -- disseminate in their societies. Popular
television broadcasting has had an enormous impact on the general
public's beliefs and values, East and West. From the outset, the
communist systems of Central and East Europe used entertainment
television programming to instil the regimes' values in the viewer.
And indeed popular television still exerts a major impact on these
fairly homogeneous societies. Up to date research about current
social values and factors in the formation of individual and
collective identity has considerable strategic importance for
decision making both in Britain and in the EU. If we are to
understand how the populations of the Central and East European
countries might react in the current relatively unstable political
and economic situation, it is necessary to understand the
indigenous political, social and cultural discourse in these
countries. Comparison of samples of popular television from the
1970s, 1980s and 2000s provides strategically significant material
about how these societies think and rationalise, and what their
thinking is rooted in. The study proceeds from the premise that
popular television series provide a fertile ground of investigation
as mass media reflects and shapes social and cultural values.
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