***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY
2016*** Content marketing just got easier Content marketing is one
of today's growing marketing trends following fast on the heels of
social media. It is marketing through creating and sharing content
that potential customers find relevant, useful and valuable in
order to attract, engage, convert and retain them. It's a strategy
that requires careful thought, clear objectives and goals, and a
deep understanding of your audience. It requires you to reach out
to them with well-planned and well-produced content - in all forms
and formats, offline as well as online. In this book we take a
joined-up look at content marketing, the key principles that
underpin it, and what it takes to put it into practice in a
consistent and fully formed way. And we provide a practical
framework for planning it and executing it successfully - whatever
the size of your business or your marketing team. Adopting a
content marketing approach is certainly not a short term, quick win
tactic. But the chances are it could make a big difference to the
effectiveness of your marketing. - Sunday: Adopt a content
marketing mindset - Monday: Understand the different types of
content - Tuesday: Develop your content marketing strategy -
Wednesday: Get started with content planning - Thursday: Create
compelling content - Friday: Get ready to share - Saturday: Learn
how to measure success
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