The Global Business Environment - Challenges and Responsibilities (Paperback, 4th edition)

The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book's application to business. Enhanced by Janet Morrison's characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments. New to this Edition: - Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines - All new case study type specifically exploring the changing business environment - Increased emphasis on SMEs and born-global organizations

General

Imprint:	Red Globe Press
Country of origin:	United Kingdom
Release date:	December 2016
First published:	2016
Authors:	Janet Morrison
Dimensions:	260 x 193 x 23mm (L x W x T)
Format:	Paperback
Pages:	486
Edition:	4th edition
ISBN-13:	978-1-137-48374-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Economics > International economics > General
LSN:	1-137-48374-1
Barcode:	9781137483744

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