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Doing Ethics in Media - Theories and Practical Applications (Hardcover)
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Doing Ethics in Media - Theories and Practical Applications (Hardcover)
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Doing Ethics in Media: Theories and Practical Applications is an
accessible, comprehensive introduction to media ethics. Its
theoretical framework and grounded discussions engage students to
think clearly and systematically about dilemmas in the rapidly
changing media environment. The 13-chapter text is organized around
six decision-making questions- the "5Ws and H" of media ethics. The
questions encourage students to articulate the issues; apply codes,
policies or laws; consider the needs of stakeholders; sift and sort
through conflicting values; integrate philosophic principles; and
pose a "test of publicity." Specifically, the questions ask: *
What's your problem? * Why not follow the rules? * Who wins, who
loses? * What's it worth? * Who's whispering in your ear? * How's
your decision going to look? As they progress through the text,
students are encouraged to resolve dozens of practical applications
and increasingly complex case studies relating to journalism, new
media, advertising, public relations, and entertainment. Other
distinctive features include: * Comprehensive materials on classic
moral theory and current issues such as truth telling and
deception, values, persuasion and propaganda, privacy, diversity,
and loyalty. * A user-friendly approach that challenges students to
think for themselves rather than imposing answers on them. *
Consistent connections between theories and the decision-making
challenges posed in the practical applications and case studies. *
A companion website with online resources for students, including
additional readings and chapter overviews, as well as instructor
materials with a test bank, instructor's manual, sample syllabi and
more. www.routledge.com/textbooks/black * A second website with
continuously updated examples, case studies, and student writing -
www.doingmediaethics.com. Doing Ethics in Media is aimed at
undergraduates and graduate students studying media ethics in mass
media, journalism, and media studies. It also serves students in
rhetoric, popular culture, communication studies, and
interdisciplinary social sciences.
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