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YouTube - Online Video and Participatory Culture (Paperback, 2nd Edition)
Loot Price: R447
Discovery Miles 4 470
You Save: R31
(6%)
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YouTube - Online Video and Participatory Culture (Paperback, 2nd Edition)
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List price R478
Loot Price R447
Discovery Miles 4 470
You Save R31 (6%)
Expected to ship within 7 - 13 working days
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YouTube is now firmly established as the dominant platform for
online video, and it continues to be a site of both experimentation
and conflict among media industries, creators and audiences. First
published in 2009, this was the first book to take YouTube
seriously as a media and cultural phenomenon. This revised and
updated second edition explains how the platform is being used, how
it is changing, and why it matters. The new edition reflects
YouTube's maturity as a platform and includes more detailed
coverage of its institutional and economic contexts, while
retaining the discussions of YouTube s relation to wider
transformations in culture, society and the economy that made the
first edition so valuable. The book critically examines the public
debates surrounding the site, demonstrating how it is central to
struggles for authority and control in the new media environment.
Drawing on a range of theoretical sources and empirical research,
the authors discuss how YouTube is being used by the media
industries, by audiences and amateur producers, and by particular
communities of interest, and the ways in which these uses challenge
existing ideas about cultural production and consumption . Rich
with concrete examples, the second edition will continue to be
essential reading for anyone interested in the contemporary and
future implications of online media.
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