"Read this book right now so you can look your potential VC in
the eye with confidence." -David Meerman Scott, author of "The New
Rules of Marketing & PR"
Finding the right venture capitalist to back your start-up is a
challenge. Even if you manage to get backing, you want your VC to
be a partner, not some dictator who will undermine your vision and
take control of your life's work.
Jeffrey Bussgang is one of a very few people who have played on
both sides of this high-stakes game. Now he draws on his unique
perspective to offer high-level insights, colorful stories, and
practical advice gathered from his own experience as well as from
interviews with dozens of the most successful entrepreneurs and
VCs. He reveals how to get noticed, perfect a pitch, and negotiate
a partnership that works for everyone.
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