Soft Power and the Worldwide Promotion of Chinese Language Learning - The Confucius Institute Project (Hardcover)

‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

General

Imprint:	Multilingual Matters
Country of origin:	United Kingdom
Series:	Multilingual Matters
Release date:	May 2017
First published:	2017
Authors:	Jeffrey Gil
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	144
ISBN-13:	978-1-78309-805-7
Categories:	Books > Language & Literature > Language teaching & learning (other than ELT) > General Books > Social sciences > Politics & government > International relations > General Promotions
LSN:	1-78309-805-8
Barcode:	9781783098057

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