Toyota. The name signifies greatness? world-class cars and
game?changing business thinking. One key to the Toyota Motor
Company's unprecedented success is its famous production system and
its lesser-known product development program. These strategies
consider the end user at every turn and have become the model for
the global lean business movement. All too often, organizations
adopting lean miss the most critical ingredient?lean
leadership.
Toyota makes enormous investments in carefully selecting and
intensively developing leaders who fit its unique philosophy and
culture. Thanks to the company's lean leadership approach, explains
Toyota Way author Jeffrey Liker and former Toyota executive Gary
Convis, the celebrated carmaker has set into motion a drive for
continuous improvement at all levels of its business. This has
allowed for:
? Constant growth: Toyota increased profitability for 58
consecutive years?slowing down only in the face of 2008's worldwide
financial difficulties, the recall crisis, and the worst Japanese
earthquake of the century.? Unstoppable inventiveness: Toyota's
approach to innovative thinking and problem solving has resulted in
top industry ratings and incredible customer satisfaction, while
allowing the company to weather these three crises in rapid
succession and to come out stronger.? Strong branding and respect:
Toyota's reputation was instrumental in the company's ability to
withstand the recalls-driven media storm of 2010.
And what a storm it was But what looked to some to be a sinking
ship is once again running under a full head of steam. Perhaps the
Toyota culture had weakened, but lean leadership was the beacon
that showed the way back.
In fact, writes Liker, the company is ?as good and perhaps a
better model for lean leadership than it ever has been.?
Indeed, Toyota will soon be celebrating 80 years of innovation
and growth. Yet, Industry Week reports that just 2 percent of
companies using lean processes can likewise claim to have had
long-term success. What the other 98 percent lack is unified
leadership with a common method and philosophy.
If you want to get lean, you have to take it to the leadership
level. "The Toyota Way to Lean Leadership" shows you how.
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