This book shows how British politics is being transformed from a
leadership-run system to one dictated by public needs and demands.
No longer confined to party politics, organizations including the
monarchy, the BBC, universities, local councils, charities and the
Scottish Parliament are adopting the tools of market intelligence
to understand their market needs and demands.The political
marketing revolution raises many questions, such as whether the
student or patient really does know best and can decide his own
education and health care. The book calls for a debate about the
movement of the British political system towards a
market-orientation and a re-negotiation of the relationship between
leaders and the market. While recognizing the need for political
leaders to listen, this debate places some responsibilities on the
political consumer, looking to create a new relationship that might
work more effectively for both sides.
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