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Race and the Brazilian Body - Blackness, Whiteness, and Everyday Language in Rio de Janeiro (Paperback)
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Race and the Brazilian Body - Blackness, Whiteness, and Everyday Language in Rio de Janeiro (Paperback)
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Based on spontaneous conversations of shantytown youth hanging out
on the streets of their neighborhoods and interviews from the
comfortable living rooms of the middle class, Jennifer Roth-Gordon
shows how racial ideas permeate the daily lives of Rio de Janeiro's
residents across race and class lines. Race and the Brazilian Body
weaves together the experiences of these two groups to explore what
the author calls Brazil's "comfortable racial contradiction," where
embedded structural racism that privileges whiteness exists
alongside a deeply held pride in the country's history of racial
mixture and lack of overt racial conflict. This linguistic and
ethnographic account describes how cariocas (people who live in Rio
de Janeiro) "read" the body for racial signs. The amount of
whiteness or blackness a body displays is determined not only
through observations of phenotypical features-including skin color,
hair texture, and facial features-but also through careful
attention paid to cultural and linguistic practices, including the
use of nonstandard speech commonly described as giria (slang).
Vivid scenes from daily interactions illustrate how implicit social
and racial imperatives encourage individuals to invest in and
display whiteness (by demonstrating a "good appearance"), avoid
blackness (a preference challenged by rappers and hip-hop fans),
and "be cordial" (by not noticing racial differences). Roth-Gordon
suggests that it is through this unspoken racial etiquette that Rio
residents determine who belongs on the world famous beaches of
Copacabana, Ipanema, and Leblon; who deserves to shop in
privatized, carefully guarded, air conditioned shopping malls; and
who merits the rights of citizenship.
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