There is more to setting up a successful business than just a
good idea. Creating a Business examines concisely all the relevant
aspects: the excitement and satisfaction that business entails, the
challenges that face the entrepreneur, the risks that lie in
The textbook is organized around a practical example: a company
setting out to launch a new line of clothing. Aspects of setting up
a business, including management, marketing, legislation, and
financial management are examined.
Including pedagogical features, such as end-of-chapter questions
and illustrations, Creating a Business will interest students of
small business and entrepreneurship.
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