A Visual History of Graphic Design - A comprehensive look at
hundreds of landmark projects, industry leaders profiles, and
illustrated timelines for each decade. History is a complex
business. Fortunes boom and bust, empires wax and wane, and
change—whether social, political, or technological—has its
winners, its losers, its advocates, and its enemies. Through all
the turbulent passage of time, graphic design—with its vivid,
neat synthesis of image and idea—has distilled the spirit of each
age. This book offers a comprehensive history of graphic design
from the end of the 19th century to the remains of World War II. It
traces the evolution of this creative field from its beginning as
poster design to its further development into advertising,
corporate identity, packaging, and editorial design. Organized
chronologically, the volume features over 2,500 seminal designs
from all over the world, 71 of which are profiled in detail besides
61 leaders in the field, including Alphonse Mucha (chocolate
advertisements), Edward Johnston (London Underground logo and
typeface), El Lissitzky (constructivist graphics), Herbert Matter
(photomontage travel posters from Switzerland), Saul Bass (animated
opening titles), and A. M. Cassandre (art deco posters). With his
sweeping knowledge of the field, author Jens Müller curates the
standout designs for each year alongside a running sequence of
design milestones. Meanwhile, in his introductory essay, David Jury
situates graphic design from its point of origin in early printing,
engraving, and lithography to striking creative developments in the
19th century. Each consecutive decade is then prefaced by a
succinct overview as well as a stunning visual timeline, offering a
vivid display of the variety of graphic production in each decade
as well as the global landscape which it at once described and
defined. As we move on from and reflect upon the 20th century, this
staggering collection represents the foundations of what would
influence some of the fastest changing creative fields, and a
long-overdue recognition of the enormous contribution graphic
design has made to economics, politics, social causes, arts, media,
and the way we see the world. A second volume in preparation will
cover the period from 1960 to today.
General
Imprint: |
Taschen
|
Country of origin: |
Germany |
Release date: |
December 2017 |
First published: |
2017 |
Authors: |
Jens Muller
|
Dimensions: |
372 x 246 x 48mm (L x W x T) |
Format: |
Hardcover - Cloth over boards
|
Pages: |
480 |
Edition: |
Multilingual edition |
ISBN-13: |
978-3-8365-6307-9 |
Categories: |
Books >
Categorized Speciality Shops >
Taschen - Art & Photography
|
LSN: |
3-8365-6307-X |
Barcode: |
9783836563079 |
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