A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Hardcover)

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Series:	Very Short, Fairly Interesting & Cheap Books
Release date:	October 2006
First published:	2007
Authors:	Jim Blythe
Dimensions:	198 x 129 x 15mm (L x W x T)
Format:	Hardcover
Pages:	160
ISBN-13:	978-1-4129-3087-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	1-4129-3087-1
Barcode:	9781412930871

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!