Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing

Buy Now

Essentials of Marketing (Paperback, 4th Revised edition) Price: R98
Discovery Miles 980
Add to cart

Essentials of Marketing (Paperback, 4th Revised edition)

Jim Blythe

 (sign in to rate)
Price R98
Sold by
Aristata Bookshop - Fulfilled by Loot
Discovery Miles 980

Bookmark and Share

Expected to ship within 2 - 4 working days

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: September 2008
First published: 2009
Authors: Jim Blythe
Dimensions: 265 x 195 x 15mm (L x W x T)
Format: Paperback
Pages: 335
Edition: 4th Revised edition
ISBN-13: 978-0-273-71736-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
LSN: 0-273-71736-7
Barcode: 9780273717362

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous
The Business Builder's Toolkit - A…
Nic Haralambous Paperback R385 Discovery Miles 3 850
Sweat Scale Sell - Build Your Business Into An Asset Of Value (Paperback): Pavlo Phitidis
Sweat Scale Sell - Build Your Business…
Pavlo Phitidis Paperback R320 R290 Discovery Miles 2 900
Legacide - Why Legacy Thinking Is The Silent Killer Of Innovation (Paperback): Richard Mulholland
Legacide - Why Legacy Thinking Is The…
Richard Mulholland Paperback  (1)
 R248 Discovery Miles 2 480
The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Sales Management (Paperback, 3rd Edition): L. Erwee, M C Cant
Sales Management
L. Erwee, M C Cant Paperback R385 Discovery Miles 3 850
Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis
Marketing Management
J.W. Strydom, C.J. Jooste, … Paperback R865 R772 Discovery Miles 7 720
Marketing - An Introduction (Paperback, 4th Edition): M. Cant
Marketing - An Introduction
M. Cant Paperback R466 Discovery Miles 4 660
Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard
Relationship Marketing and CRM
M. Tait, M. Robert-Lombard Paperback R632 Discovery Miles 6 320
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant
Strategic Marketing
J.A. Wiid, M C Cant Paperback R573 R539 Discovery Miles 5 390
Marketing Concepts And Strategies (Paperback, 9th Edition): Sally Dibb, William Pride, Ferrell, Lyndon Simkin
Marketing Concepts And Strategies
Sally Dibb, William Pride, … Paperback R1,190 R1,119 Discovery Miles 11 190
International Marketing (Paperback, 2nd Revised edition): Burgess, Bothma
International Marketing
Burgess, Bothma Paperback  (1)
 R741 R274 Discovery Miles 2 740
Advertising Promotion and Other Aspects of Integrated Marketing Communications - South African Edition (Paperback): J Craig...
Advertising Promotion and Other Aspects…
J Craig Andrews, Terence Shimp Paperback R1,107 R1,048 Discovery Miles 10 480

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners