'We must reject the idea - well-intentioned, but dead wrong - that
the primary path to greatness in the social sectors is to become
"more like a business".' So begins this astonishingly blunt and
timely manifesto by leading business thinker Jim Collins. Rejecting
the belief, common among politicians, that all would be well in
society if only the public sector operated more like the private
sector, he sets out a radically new approach to creating successful
hospitals, police forces, universities, charities, and other
non-profit-making organisations. In the process he rejects many
deep-rooted assumptions: that somehow it's possible to measure
social bodies in purely financial terms; that they can be managed
like traditional businesses; that they can be transformed simply by
throwing money at them. Instead he argues for radical new attitudes
and strategies, using the analytical approach and clear thinking
that lie at the heart of Good to Great.
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