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Books > Business & Economics > Business & management > Sales & marketing > Customer services
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Wise Family Business - Family Identity Steering Brand Success (Hardcover, 1st ed. 2016)
Loot Price: R1,697
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Wise Family Business - Family Identity Steering Brand Success (Hardcover, 1st ed. 2016)
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Wise Family Business aims to help families in business to identify
new and better ways of achieving longevity, sustainability and
performance. The book presents ground-breaking new insights and
practical examples from a range of growing family businesses in
which the owning families are visible and, in most cases, have
branded the business with their family name. This comprehensive and
important study explores how family identity has the power to tie
together families in business and leverage their values when
developing and sharing the owner's vision with their stakeholder
communities. Developing a family business identity is key when
building and managing an authentic, recognizable and trusted brand.
It argues that family businesses that have successfully translated
strong identities into strong brands are not only perceived as
attractive employers but also add meaningful value to the business
over generations.
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