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Dark Persuasion - A History of Brainwashing from Pavlov to Social Media (Hardcover)
Loot Price: R552
Discovery Miles 5 520
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Dark Persuasion - A History of Brainwashing from Pavlov to Social Media (Hardcover)
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List price R690
Loot Price R552
Discovery Miles 5 520
You Save R138 (20%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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A "highly readable and compelling" account (Science) of
brainwashing's pervasive role in the twentieth and twenty-first
centuries "Riveting. . . . Dimsdale . . . shows how the art of dark
persuasion a generation ago led almost inevitably to today's
misinformation, cyberbullying and cultlike behavior on the
Internet."-Dina Temple-Raston, Washington Post This gripping book
traces the evolution of brainwashing from its beginnings in torture
and religious conversion into the age of neuroscience and social
media. When Pavlov introduced scientific approaches, his research
was enthusiastically supported by Lenin and Stalin, setting the
stage for major breakthroughs in tools for social, political, and
religious control. Tracing these developments through many of the
past century's major conflagrations, Dimsdale narrates how when
World War II erupted, governments secretly raced to develop drugs
for interrogation. Brainwashing returned to the spotlight during
the Cold War in the hands of the North Koreans and Chinese. In
response, a huge Manhattan Project of the Mind was established to
study memory obliteration, indoctrination during sleep, and
hallucinogens. Cults used the techniques as well. Nobel laureates,
university academics, intelligence operatives, criminals, and
clerics all populate this shattering and dark story-one that hasn't
yet ended.
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