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The Medium is the Massage - An Inventory of Effects (Paperback)
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The Medium is the Massage - An Inventory of Effects (Paperback)
Series: Penguin Modern Classics
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List price R270
Loot Price R211
Discovery Miles 2 110
You Save R59 (22%)
Expected to ship within 5 - 10 working days
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In a dazzling fusion of Quentin Fiore's bold and inventive graphic
design and Marshall McLuhan's unique insight into technology,
advertising and mass-media, The Medium is the Massage is a unique
study of human communication in the twentieth century, published in
Penguin Modern Classics Marshall McLuhan is the man who predicted
the all-pervasive rise of modern mass media. Blending text, image
and photography, his 1960 classic The Medium is the Massage
illustrates how the growth of technology utterly reshapes society,
personal lives and sensory perceptions, so that we are effectively
transformed by the means we use to communicate. His theories, many
of which are illustrated in this astonishing 'inventory of
effects', force us to question how modes of communication have
shaped society. This concept, and his ideas such as rolling,
up-to-the-minute news broadcasts and the media 'Global Village'
have proved decades ahead of their time. How do we see the world
around us? The 'Penguin on Design' series includes the works of
creative thinkers whose writings on art, design and the media have
changed our vision forever. Marshall McLuhan (1911-1980) was a
Canadian educator, philosopher and scholar - a professor of English
Literature, a literary critic and a communications theorist.
McLuhan's work is viewed as one of the cornerstones of the study of
media theory. Among his other works are The Mechanical Bride
(1951), The Gutenberg Galaxy (1962) and Understanding Media (1964).
Quentin Fiore (b. 1920) is a graphic designer renowned for his
collaborations with writers including the academic Marshall McLuhan
and the futurist and engineer Buckminster Fuller. If you enjoyed
The Medium is the Massage, you might like Bruno Munari's Design as
Art, also available in Penguin Modern Classics. 'The media prophet
of the 1960s' The New York Times 'In the tumult of the digital
revolution, McLuhan is relevant anew' Wired
General
Imprint: |
Penguin Classics
|
Country of origin: |
United Kingdom |
Series: |
Penguin Modern Classics |
Release date: |
September 2008 |
First published: |
September 2008 |
Authors: |
Marshall McLuhan
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Dimensions: |
181 x 114 x 13mm (L x W x T) |
Format: |
Paperback - Mass Market
|
Pages: |
159 |
ISBN-13: |
978-0-14-103582-6 |
Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
Media studies
|
LSN: |
0-14-103582-X |
Barcode: |
9780141035826 |
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