Innovation matters - being able to create value from ideas is
crucial to survival and growth. But while any organization might
get lucky once being able to repeat the trick requires learning and
developing particular ways of working which enable the process.
Over a hundred years of research and practical experience now
provides a knowledge base from which we can draw to help develop
such approaches. But how do we move from prescription to
implementation? And how does the innovation challenge play out over
the lifetime of an organization? How does it renew its capability
to innovate and do so against a background of dramatically changing
markets, technologies and social trends? This book draws on a
detailed history of a large German company (HELLA ), now active in
over 35 countries, employing 34,000 people. It didn't start out
that way, it began as an entrepreneurial start-up in the late 19th
century in the (then) uncertain early days of the car industry. It
moved from selling whips and other buggy accessories for
horse-drawn carriages to horns and lamps for the new-fangled motor
cars beginning to appear on the roads of north-western Germany. The
journey since then has been one of innovation - in products and
processes, in entering new markets, in adding services to its
products, and in changing its underlying business models. Survival
for over a hundred years is not an accident - it has been built on
learning how to innovate and on constantly challenging and updating
those models.
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