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Before the Ballot - Building Political Support for Library Funding (Paperback)
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Before the Ballot - Building Political Support for Library Funding (Paperback)
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Let’s be blunt: library funding is political. And the struggle to
secure funding is ongoing; the work that librarians need to do to
influence local politics doesn’t just pop up in the few months
before Election Day. It should span across the years before or
between elections. The authors’ previous book Winning Elections
and Influencing Politicians for Library Funding targeted library
ballot committees and advocacy organizations. But their new book
speaks directly to librarians, library staff, and boards. It is
designed to help library leaders understand and navigate the
political nature of their work in the years leading up to a ballot
measure or political initiative. Sharing the tools and tactics
developed by their organization EveryLibrary, the nation’s first
and only Political Action Committee for Libraries, in this book
they discuss how the day-to-day work of librarians, their
communications with the public, and their roles and
responsibilities in the community can help increase the willingness
of public and local elected officials to support funding libraries
through taxes; guide readers through the practical side of running
a public-facing Informational Communications Campaign for their
library before Election Day; explain the concept of surfacing, the
important groundwork of occupying a strong and positive space in
the community during the years before and between ballot measures;
demonstrate why surfacing is one of the most crucial steps a
library can take to build and maintain support; share the most
recent data insights into voter attitudes about libraries and
librarians; show how libraries can coordinate internally to build
new external partners; offer advice on finding, activating, and
holding onto supporters; and discuss the path to the ballot with
practical insights about how to get onto the ballot. This essential
resource is filled with concrete steps that librarians, library
staff, and boards can take to ensure that political support is
there when they need it the most.
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