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Foundations of Marketing, 6e (Paperback, 6th edition)
Loot Price: R1,596
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Foundations of Marketing, 6e (Paperback, 6th edition)
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Valued by instructors and students alike, Foundations of Marketing
presents an accessible introduction to Marketing. Packed with
examples and end of chapter case studies highlighting the real
world application of marketing concepts, this fully updated Sixth
Edition features digital marketing integrated throughout the
chapters as well as a dedicate chapter on marketing planning and
strategy. Discover: How marketing adds value to customers and
organizations How innovative brand positioning drives commercial
success How new digital marketing communication techniques are
being used by companies to drive their brand awareness and
engagement, as well as customer retention and conversion levels How
marketing planning and strategy gives direction to an
organization's marketing effort and co-ordinates its activities.
Key features: Marketing Spotlights showcase the marketing
innovations of brands including Adidas, Crayola, Samsung and KFC.
Marketing in Action boxes offer varied examples of real companies'
campaigns in the UK, Scandinavia, The Netherlands and
internationally. Critical Marketing Perspective boxes encourage
critical thinking of ethical debates to stimulate student
discussion about socially responsible practice and encourage
critical analysis of these issues. 12 brand new end of chapter Case
Studies including Fjallraven, Primark, Uber and BrewDog give
in-depth analysis of companies' marketing strategies, with
dedicated questions to provoke student enquiry. Marketing Showcase
videos feature interviews with business leaders and marketing
professionals, offering insights into how different organisations
have successfully harnessed the elements of the marketing mix.
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