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The Interface - IBM and the Transformation of Corporate Design, 1945-1976 (Paperback)
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The Interface - IBM and the Transformation of Corporate Design, 1945-1976 (Paperback)
Series: A Quadrant Book
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"In February 1956 the president of IBM, Thomas Watson Jr., hired
the industrial designer and architect Eliot F. Noyes, charging him
with reinventing IBM's corporate image, from stationery and
curtains to products such as typewriters and computers and to
laboratory and administration buildings. What followed-a story told
in full for the first time in John Harwood's The Interface-remade
IBM in a way that would also transform the relationships between
design, computer science, and corporate culture. IBM's program
assembled a cast of leading figures in American design: Noyes,
Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The
Interface offers a detailed account of the key role these designers
played in shaping both the computer and the multinational
corporation. Harwood describes a surprising inverse effect: the
influence of computer and corporation on the theory and practice of
design. Here we see how, in the period stretching from the
"invention" of the computer during World War II to the appearance
of the personal computer in the mid-1970s, disciplines once well
outside the realm of architectural design-information and
management theory, cybernetics, ergonomics, computer science-became
integral aspects of design. As the first critical history of the
industrial design of the computer, of Eliot Noyes's career, and of
some of the most important work of the Office of Charles and Ray
Eames, The Interface supplies a crucial chapter in the story of
architecture and design in postwar America-and an invaluable
perspective on the computer and corporate cultures of today. "
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