Cultural Understanding in International Business International
Business: The Challenges of Globalization is a comprehensive
introduction to the difficulties of global entrepreneurship. By
employing engaging features and real world examples through a
concise and focused text, the Eighth Edition presents a fresh take
on the subject that is both interesting and invaluable to students.
The material has been thoroughly updated based on both student and
instructor feedback and ongoing changes in the international
business world to ensure that it remains up-to-date and well
received by audiences. Focusing on relating major concepts to
concrete examples, this hands-on text is highly relevant to a
future career as a global entrepreneur. International Business
addresses the issue of cultural barriers that arise in global
business, as well as the theory and terminology essential to the
process of conducting successful business abroad. Its brief yet
inclusive coverage of all major international business topics make
it the ideal introductory text for students exploring this subject.
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