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Save the Triumph Bonneville! - The Inside Story of the Meriden Workers' Co-op (Hardcover)
Loot Price: R397
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Save the Triumph Bonneville! - The Inside Story of the Meriden Workers' Co-op (Hardcover)
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List price R429
Loot Price R397
Discovery Miles 3 970
You Save R32 (7%)
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There is no more famous motorcycle than the Triumph Bonneville, the
Bonnie, "the best motorcycle in the world," and the Meriden factory
producing this icon was a personal Mecca to fans of the marque.
Film stars such as Steve McQueen visited Meriden for their
Triumphs. But on the brink of what should have been its biggest
ever sales season, the BSA parent company dramatically collapsed.
The Conservative government reacted, and Norton-Villiers-Triumph
was created. The new owners decided to close down Meriden ... so
the workers locked them out. There followed protracted political
negotiations, affected all the while by national government
changes, minister's attitudes, national and international economic
conditions and, throughout all this, the world's continuing desire
for the Triumph. As much, a study of changing sociopolitical
attitudes as of an economically traumatic time for both Triumph and
the country, socialist John Rosamond's unique position within the
worker's co-operative makes this work a fascinating account of a
story never before told from the inside. The reversal of his role
from worker to chairman brought with it new responsibilities,
bringing home to him the passion that employees, customers and
dealers had for Triumph, and how that could keep Meriden from
closing and the Bonneville in production. During all these
desperate struggles, the Triumph Bonneville became the best-selling
motorcycle of its class, winning the coveted Motor Cycle News
Motorcycle of The Year award at the end of the seventies. Yet
within just a few years of this, Meriden and the Bonnie were
finally gone. All the rescue attempts, the lifesaving international
orders, and the negotiations for a reprieve with the new Thatcher
government are covered here in unique detail, as is the
introduction of new models that Meriden hoped would attract a
'white knight'. Lavishly illustrated with never-before-seen
photographs from the personal collections of the factory's workers,
this inside-story of Triumph's last years at Meriden is the
definitive history of the most famous of the Tony Benn worker's
co-operatives.
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