How to confront, embrace, and learn from the unavoidable failures
of creative practice; with case studies that range from winemaking
to animation. Failure is an inevitable part of any creative
practice. As game designers, John Sharp and Colleen Macklin have
grappled with crises of creativity, false starts, and bad outcomes.
Their tool for coping with the many varieties of failure:
iteration, the cyclical process of conceptualizing, prototyping,
testing, and evaluating. Sharp and Macklin have found that
failure-often hidden, covered up, a source of embarrassment-is the
secret ingredient of iterative creative process. In Iterate, they
explain how to fail better. After laying out the four components of
creative practice-intention, outcome, process, and evaluation-Sharp
and Macklin describe iterative methods from a wide variety of
fields. They show, for example, how Radiolab cohosts Jad Abumrad
and Robert Krulwich experiment with radio as a storytelling medium;
how professional skateboarder Amelia Brodka develops skateboarding
tricks through trial and error; and how artistic polymath Miranda
July explores human frailty through a variety of media and
techniques. Whimsical illustrations tell parallel stories of
iteration, as hard-working cartoon figures bake cupcakes,
experiment with levitating office chairs, and think outside the box
in toothbrush design ("let's add propellers!"). All, in their
various ways, use iteration to transform failure into creative
outcomes. With Iterate, Sharp and Macklin offer useful lessons for
anyone interested in the creative process. Case Studies: Allison
Tauziet, winemaker; Matthew Maloney, animator; Jad Abumrad and
Robert Krulwich, Radiolab cohosts; Wylie Dufresne, chef; Nathalie
Pozzi, architect, and Eric Zimmerman, game designer; Andy Milne,
jazz musician; Amelia Brodka, skateboarder; Baratunde Thurston,
comedian; Cas Holman, toy designer; Miranda July, writer and
filmmaker
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