Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Becoming THE Expert - Enhancing Your Business Reputation Through Thought Leadership Marketing (Paperback)
Loot Price: R284
Discovery Miles 2 840
You Save: R103
(27%)
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Becoming THE Expert - Enhancing Your Business Reputation Through Thought Leadership Marketing (Paperback)
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List price R387
Loot Price R284
Discovery Miles 2 840
You Save R103 (27%)
Expected to ship within 12 - 17 working days
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Thought Leadership is one of the most valuable marketing tools
available to today's entrepreneur. Not only is it highly affordable
(largely free), it is also available to anyone with an opinion -
and who doesn't have one of those? "Becoming The Expert" explains
how business owners, entrepreneurs, marketers and sales
professionals can better position themselves as experts in their
own particular industry and help to build brand awareness, generate
leads and ultimately drive sales through the sharing of their
detailed knowledge and insight. Written in plain English and using
real world examples, the book explains how to find your voice and
then plan, create and distribute. Thought Leadership Marketing
campaigns using a wide range of channels including blogs, white
papers, videos, podcasts, webinars, PR, the media, books, eBooks,
public speaking opportunities and social media. This book is for
any business professional who values the idea of sharing knowledge,
empowering the people they work with and building their reputation
on the back of holding an open and honest dialogue with the
communities they serve.
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