Exam Board: AQA Level: AS/A-level Subject: Business First Teaching:
September 2015 First Exam: June 2017 This textbook has been fully
revised to reflect the 2015 AQA Business specification, giving you
up-to-date material that supports your teaching and student's
learning. - Gives in-depth insight into Business practices and
theories - Wolinski and Coates are known for their comprehensive
yet accessible style. - Ensures students can understand the real
world context of what they're learning and apply their knowledge
with fact files on real businesses - Provides practice exercises at
the end of each chapter that reflect the style of the new
assessments including multiple choice, short answer, data response
and case study questions Contents Unit 7 Analysing the strategic
position of a business - 1 Mission, corporate objectives and
strategy - 2 Analysing the existing internal position of a business
to assess strengths and weaknesses: financial ratio analysis - 3
Analysing the existing internal position of a business to assess
strengths and weaknesses: overall performance - 4 Analysing the
external environment to assess opportunities and threats: political
and legal change - 5 Analysing the external environment to assess
opportunities and threats: economic change - 6 Analysing the
external environment to assess opportunities and threats: social
and technological - 7 Analysing the external environment to assess
opportunities and threats: the competitive environment - 8
Analysing strategic options: investment appraisal Unit 8 Choosing
strategic direction - 9 Strategic direction: choosing what markets
to compete in and what products to offer - 10 Strategic
positioning: choosing how to compete Unit 9 Strategic methods: how
to pursue strategies - 11 Assessing a change in scale - 12
Assessing innovation - 13 Assessing internationalisation - 14
Assessing greater use of digital technology Unit 10 Managing
strategic change - 15 Managing change - 16 Managing organisation
culture - 17 Managing strategic implementation - 18 Problems with
strategy and why strategies fail
General
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