"Festival and Special Event Management, 5th edition" continues the
comprehensive overview of the theory and procedures associated with
festivals and special events established in previous editions. The
new edition of this market-leading text introduces developments and
professional tools, and considers the globalisation and subsequent
internationalisation of event management.
The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.
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