Strategic Entrepreneurism - Shattering the Start-Up Entrepreneurial Myths (Hardcover, New edition)

Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains the common pitfalls of starting a company and how to avoid them. These include the traps of growing too fast, focusing on the wrong product, and accepting too much funding from outside investors.

General

Imprint:	SelectBooks
Country of origin:	United States
Release date:	October 2008
First published:	September 2008
Authors:	Jon Fisher • Gerald Fisher • Karen Wyatt
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Hardcover - With dust jacket
Pages:	160
Edition:	New edition
ISBN-13:	978-1-59079-189-9
Categories:	Books > Business & Economics > General
LSN:	1-59079-189-4
Barcode:	9781590791899

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