Books > Social sciences > Psychology > Cognition & cognitive psychology
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Exposing the Magic of Design - A Practitioner's Guide to the Methods and Theory of Synthesis (Paperback)
Loot Price: R831
Discovery Miles 8 310
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Exposing the Magic of Design - A Practitioner's Guide to the Methods and Theory of Synthesis (Paperback)
Series: Human Technology Interaction Series
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As the world grows increasingly complex-in issues of
sustainability, culture, and technology-businesses and governments
are searching for a form of problem solving that can effectively
respond to unprecedented levels of ambiguity and disorder.
Traditional "linear thinking" has been disparaged by the popular
media as being inadequate for dealing with the global economic
crisis. Traditional forms of marketing and product development have
been rejected by businesses that need to find new ways of staying
competitive in a global economy. Yet little has been offered as an
alternative. It is not enough to demand that someone "be more
innovative" without offering the tools to succeed. This book offers
a way of thinking about complicated, multifaceted problems with a
repeatable degree of success. Design synthesis methods can be
applied in business to produce new and compelling products and
services, or these methods can be applied in government with the
goal of changing culture and bettering society. In both contexts,
there is a need for timely and aggressive action. This text is
intended to act as a practitioner's guide to using the magic of
design to solve complex problems.
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