Global Luxury Trends - Innovative Strategies for Emerging Markets (Hardcover)

Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the future bring?
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2013
First published:	2013
Authors:	J Hoffmann • I. Coste-Maniere
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	275
ISBN-13:	978-1-137-28738-0
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business competition
LSN:	1-137-28738-1
Barcode:	9781137287380

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