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Teach Yourself Marketing (Paperback) Loot Price: R116
Discovery Miles 1 160
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Teach Yourself Marketing (Paperback): Jonathan Gabay

Teach Yourself Marketing (Paperback)

Jonathan Gabay

Series: Teach Yourself Business Skills

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Loot Price R116 Discovery Miles 1 160

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Powerful marketing campaigns are based on original thinking and creative planning. This book concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book should help keep you three steps ahead of the competition. Suitable for anyone working in or studying marketing, the text covers the key areas of sales, advertising, PR and branding; concentrates on the dynamic, imaginative side of marketing; and contains activities and exercises.

General

Imprint: Teach Yourself Books
Country of origin: United Kingdom
Series: Teach Yourself Business Skills
Release date: March 2003
Authors: Jonathan Gabay
Dimensions: 199 x 130 x 18mm (L x W x T)
Format: Paperback - B-format
Pages: 192
ISBN-13: 978-0-340-85946-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-340-85946-6
Barcode: 9780340859469

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