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Outside Insight - Navigating a World Drowning in Data (Hardcover) Loot Price: R504
Discovery Miles 5 040
You Save: R108 (18%)
Outside Insight - Navigating a World Drowning in Data (Hardcover): Jorn Lyseggen

Outside Insight - Navigating a World Drowning in Data (Hardcover)

Jorn Lyseggen

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List price R612 Loot Price R504 Discovery Miles 5 040 You Save R108 (18%)

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Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

General

Imprint: Portfolio Penguin
Country of origin: United Kingdom
Release date: October 2017
Authors: Jorn Lyseggen
Dimensions: 224 x 144 x 33mm (L x W x T)
Format: Hardcover
Pages: 315
ISBN-13: 978-0-241-27372-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > General
Books > Computing & IT > Applications of computing > Databases > Data capture & analysis
Books > Computing & IT > Applications of computing > Databases > Data mining
LSN: 0-241-27372-2
Barcode: 9780241273722

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