Books > Business & Economics > Business & management > Business strategy
|
Not currently available
Outside Insight - Navigating a World Drowning in Data (Hardcover)
Loot Price: R504
Discovery Miles 5 040
You Save: R108
(18%)
|
|
Outside Insight - Navigating a World Drowning in Data (Hardcover)
(1 rating, sign in to rate)
List price R612
Loot Price R504
Discovery Miles 5 040
You Save R108 (18%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Is your business looking out? The world today is drowning in data.
There is a treasure trove of valuable and underutilized insights
that can be gleaned from information companies and people leave
behind on the internet - our 'digital breadcrumbs' - from job
postings, to online news, social media, online ad spend, patent
applications and more. As a result, we're at the cusp of a major
shift in the way businesses are managed and governed - moving from
a focus solely on lagging, internal data, toward analyses that also
encompass industry-wide, external data to paint a more complete
picture of a brand's opportunities and threats and uncover
forward-looking insights, in real time. Tomorrow's most successful
brands are already embracing Outside Insight, benefitting from an
information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions
made by brands like Apple, Facebook, Barack Obama and many more, in
Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future
of corporate decision-making and offers a detailed plan for
business leaders to implement Outside Insight thinking into their
company mindset and processes.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.