The recent growth and popularity of conservative churches contradicts the idea that late-modern societies have outgrown the need for such relics of the past as traditionalist religions. Joseph Tamney offers an explanation for this apparent incongruity by looking at the case of growing, popular, conservative Protestant congregations in the United States. His findings represent a synthesis of ideas from supporters of secularization theory and from those who stress the competitive market of churches in America as a factor in church growth.
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