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Contemporary Microenterprise - Concepts and Cases (Hardcover)
Loot Price: R3,649
Discovery Miles 36 490
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Contemporary Microenterprise - Concepts and Cases (Hardcover)
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While there have been numerous books and articles written on the
popular topic of ?microfinance?, few books have been written on the
business model behind it: the ?microenterprise?. Due to its
diversity of thought and high quality of chapter contributions,
this book is poised to be the book on ?microenterprises?.
Contemporary Microenterprise is a collage of the latest research
and viewpoints on the subject by recognized academics and experts
from around the globe. Through the confluence of diverse and
profound voices from around the world, very small (micro)
businesses have proven to be the most prevalent and fastest-growing
business form, and a suitable model for enterprise survival and
success in a challenging global economy. Joseph Mark Munoz has
brought together an international cast of contributors, and draws
insights from concepts and cases from locations such as Vietnam,
the United States, Latin America and Africa. The chapters include
conceptual frameworks and research that yield valuable lessons and
practical business solutions.The broad scope of this compendium,
coupled with its careful attention to detail, will be of critical
value to business students and their professors, industry
executives, government officials, policymakers, consultants and
entrepreneurs.
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