Media Now - Understanding Media, Culture, and Technology (Paperback, 9th edition)

Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry-and affect your everyday life. With its cutting-edge coverage of the essential history, theories, concepts, and technical knowledge, MEDIA NOW helps you sharpen your media literacy skills-preparing you for work in the expanding fields of the Internet, interactive media, and traditional media industries. It includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.

General

Imprint:	Wadsworth Publishing Co Inc
Country of origin:	United States
Release date:	2015
First published:	2016
Authors:	Joseph Straubhaar • Robert Larose • Lucinda Davenport
Dimensions:	276 x 217 x 21mm (L x W x T)
Format:	Paperback
Pages:	640
Edition:	9th edition
ISBN-13:	978-1-305-08035-5
Categories:	Books > Arts & Architecture > Performing arts > General
LSN:	1-305-08035-1
Barcode:	9781305080355

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