Consumer Management in the Internet Age: How Customers Became
Managers in the Modern Workplace analyzes online consumer
management, a practice in which customers monitor, report on,
and-sometimes unwittingly-discipline workers through writing and
posting online reviews. Based on case studies of the websites Yelp
and Rate My Professors (RMP), Joshua Sperber analyzes how online
reviewing, a popular contemporary hobby, tells us much about the
collapse of the barriers separating work and leisure as well as our
need for collective purpose and community wherever we can find it.
This book explores the economic implications of online reviews, as
reviews provide both valuable free content for websites and
surveillance of, respectively, restaurant servers and college
instructors.
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