How the King of Beers collapsed without a fight and what it means
for America's place in the post-Recession world
How did InBev, a Belgian company controlled by Brazilians, take
over one of America's most beloved brands with scarcely a whimper
of opposition? Chalk it up to perfect timing--and some unexpected
help from powerful members of the Busch dynasty, the very family
that had run the company for more than a century. In "Dethroning
the King," Julie MacIntosh, the award-winning financial journalist
who led coverage of the takeover for the "Financial Times," details
how the drama that unfolded at Anheuser-Busch in 2008 went largely
unreported as the world tumbled into a global economic crisis
second only to the Great Depression. Today, as the dust settles,
questions are being asked about how the "King of Beers" was so
easily captured by a foreign corporation, and whether the company's
fall mirrors America's dwindling financial and political dominance
as a nation.Discusses how the takeover of Anheuser-Busch will be
seen as a defining moment in U.S. business historyReveals the
critical missteps taken by the Busch family and the Anheuser-Busch
boardArgues that Anheuser-Busch had a chance to save itself from
InBev's clutches, but infighting and dysfunctionality behind the
scenes forced it to capitulate
From America's heartland to the European continent to Brazil,
"Dethroning the King" is the ultimate corporate caper and a
fascinating case study that's both wide reaching and profound.
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