Entrepreneurship is a dynamic process constantly evolving through
innovation, in that entrepreneurs start a business to sell
profitable products and services which often do not previously
exist or to improve on those that do. This process requires the
entrepreneur to have major skills in different functional areas of
the business. Dynamics of entrepreneurship is about
entrepreneurship in the South African business environment. It
describes how entrepreneurs can organise resources and activities
for the potential business to operate as profitably as possible. It
emphasises that marketing and finance are the two most important
business functions every entrepreneur needs to know, for both a
start-up enterprise and long-term sustainability.
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