"Playing to Win" is a handbook for women who want to be successful.
Karren Brady did it. At 23 she took over as Managing Director of
Birmingham City Football Club, becoming the youngest ever female
Managing Director of a UK PLC when it floated in 1997. Although the
club was the "football equivalent of a rubbish dump" and women were
barely even seen on the terraces in the early 90s, Karren Brady
persuaded her backers to acquire the club and single-mindedly
revolutionised it, clearing the debt, taking Birmingham City into
the Premier League and transforming it into a viable business.
How did she do it? How did a 23-year-old woman with little
previous experience at this level of management walk into a man's
world and achieve such success? In "Playing to Win," she reveals
her secrets and shares with other women the techniques they can
adopt to succeed in their own lives, on their own terms. Her ten
motivational rules are self-help classics: ambition, determination,
courage, charm, hard work, attitude, humour, confidence, focus and
communication. "Playing to Win" shows women how to grow in each of
these areas and achieve the success they dream of. And like all
great self-help, her principles apply across all areas of
experience - work and personal life. "Playing to Win" is a handbook
for success in any situation.
Moving from Karren's story, how she has transformed a business
and maintained a full and stable personal life, to a
chapter-by-chapter study of the ten principles successful women
need to adopt, "Playing to Win" is essential reading for women who
want to have it all.
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