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Branchenimages ALS Determinanten Der Markenprofilierung (German, Paperback, 2006 ed.) Loot Price: R2,289
Discovery Miles 22 890
Repayment Terms: R215 pm x 12*
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Branchenimages ALS Determinanten Der Markenprofilierung (German, Paperback, 2006 ed.): Katharina Schaefer

Branchenimages ALS Determinanten Der Markenprofilierung (German, Paperback, 2006 ed.)

Katharina Schaefer; Foreword by Prof Dr Christoph Burmann

Series: Innovatives Markenmanagement

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Loot Price R2,289 Discovery Miles 22 890 | Repayment Terms: R215 pm x 12*

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Branchenimages ALS Determinanten Der Markenprofilierung (German, Paperback, 2006 ed.): Katharina Schaefer
Branchenimages ALS Determinanten Der…
R2,289
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Against Period Poverty
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Total price: R2,309
Discovery Miles: 23 090
Terms: R216 pm x 12*
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Katharina Schaefer untersucht die wissenschaftliche Forschung zum Zusammenhang zwischen Branchenimages und Unternehmensmarkenimages und entwickelt ein um wesentliche Aspekte erweitertes Modell. Anhand einer Stichprobe von uber 3.000 Personen unterzieht sie ihr Modell einer anspruchsvollen empirischen Uberprufung in Hinblick auf seine praktische und wissenschaftliche Relevanz.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Series: Innovatives Markenmanagement
Release date: September 2006
Authors: Katharina Schaefer
Foreword by: Prof Dr Christoph Burmann
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 243
Edition: 2006 ed.
ISBN-13: 978-3-8350-0530-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0530-8
Barcode: 9783835005303

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