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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

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Launching New Ventures - An Entrepreneurial Approach (Hardcover, 7th edition) Loot Price: R651
Discovery Miles 6 510
You Save: R111 (15%)
Launching New Ventures - An Entrepreneurial Approach (Hardcover, 7th edition): Kathleen R. Allen

Launching New Ventures - An Entrepreneurial Approach (Hardcover, 7th edition)

Kathleen R. Allen

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List price R762 Loot Price R651 Discovery Miles 6 510 | Repayment Terms: R60 pm x 12* You Save R111 (15%)

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LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the development and testing of a new business model through feasibility analysis. Part Three focuses on the planning that goes into designing an effective, scalable startup organization. Part Four looks at planning for growth and change in the new organization.

General

Imprint: CENGAGE Learning Custom Publishing
Country of origin: United States
Release date: 2015
First published: 2016
Authors: Kathleen R. Allen
Dimensions: 239 x 195 x 28mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 608
Edition: 7th edition
ISBN-13: 978-1-305-10250-7
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Promotions
LSN: 1-305-10250-9
Barcode: 9781305102507

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