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Launching New Ventures - An Entrepreneurial Approach (Hardcover, 7th edition)
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Launching New Ventures - An Entrepreneurial Approach (Hardcover, 7th edition)
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LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with
the tools to launch a successful new business in a global
marketplace. The text follows the logical development process: from
initial idea, to developing and testing a business model, to
designing a business and preparing for growth. The seventh edition
represents the most current thoughts, ideas, and practices in the
field of entrepreneurship. Allen focuses on the pre-startup and
startup stages of a new business, with special emphasis on the
process and activities that must take place prior to opening a new
business. The student-friendly material includes real-world case
studies, new venture action plans, and advice from successful
entrepreneurs and the author herself. Part One introduces the
foundations of entrepreneurship and entrepreneurial opportunity
that are important to understanding the decisions that
entrepreneurs make, the environment in which they make those
decisions, and the tasks they must undertake before launching a new
company. Part Two addresses the heart of entrepreneurial
activity--the development and testing of a new business model
through feasibility analysis. Part Three focuses on the planning
that goes into designing an effective, scalable startup
organization. Part Four looks at planning for growth and change in
the new organization.
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