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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Showbiz Politics - Hollywood in American Political Life (Hardcover) Loot Price: R1,074
Discovery Miles 10 740
Showbiz Politics - Hollywood in American Political Life (Hardcover): Kathryn Cramer Brownell

Showbiz Politics - Hollywood in American Political Life (Hardcover)

Kathryn Cramer Brownell

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Loot Price R1,074 Discovery Miles 10 740 | Repayment Terms: R101 pm x 12*

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Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But, as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations, institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between the operation of a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes readers behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant, but also the age of showbiz politics.

General

Imprint: The University of North Carolina Press
Country of origin: United States
Release date: November 2014
First published: November 2014
Authors: Kathryn Cramer Brownell
Dimensions: 235 x 156 x 28mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 304
ISBN-13: 978-1-4696-1791-6
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Arts & Architecture > Performing arts > Films, cinema > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 1-4696-1791-9
Barcode: 9781469617916

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