Books > Sport & Leisure > Humour
|
Not currently available
Bluffer's Guide to Public Relations - Instant Wit & Wisdom (Paperback)
Loot Price: R178
Discovery Miles 1 780
You Save: R33
(16%)
|
|
Bluffer's Guide to Public Relations - Instant Wit & Wisdom (Paperback)
(1 rating, sign in to rate)
List price R211
Loot Price R178
Discovery Miles 1 780
You Save R33 (16%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Never again confuse leverage with loyalty, propagandism with
publicity, and corporate social responsibility with a lucrative
account representing a murderous but hugely wealthy Central Asian
dictator. Bask in the admiration of your fellow communications
professionals as you pronounce confidently on what to do when horse
meat is discovered in the client's 'basics' range of lasagne, or a
fire breaks out in their fireproof goods factory, or a wildly
politically incorrect utterance is made by a senior member of the
board. Discover why there is a curious prevalence of attractive
young women in PR consultancies in stark contrast to the curious
prevalence of rheumy-eyed elderly men in in-house roles. And if you
learn one thing from this book, make sure it is the importance of
always retaining an external consultancy to do most of the actual
work and take 100% of the blame. DO SAY: "This has been a watershed
year for your company. Since you engaged us, ACME plc is now
universally recognised as a phenomenally successful, sustainable,
socially responsible yet curiously undervalued investment
opportunity." DON'T SAY: "PR is perhaps the only occupation in
which bluffing skills are absolutely paramount."
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.