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The Decline of the Daily Newspaper - How an American Institution Lost the Online Revolution (Paperback, New edition)
Loot Price: R939
Discovery Miles 9 390
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The Decline of the Daily Newspaper - How an American Institution Lost the Online Revolution (Paperback, New edition)
Series: Digital Formations, 83
Expected to ship within 12 - 17 working days
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Total price: R959
Discovery Miles: 9 590
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This book describes the failure of the once powerful U.S. newspaper
industry to adapt in the online era. From a historical perspective
the book examines the issues and forces that shaped the industry,
during the formative years of the online era through to today's
wireless-based marketplace, taking into account how consumers
embraced interactivity and the ensuing emergence of user-generated
content. Numerous examples critically detail how newspaper
companies viewed online media forms, how they deployed them, and
for what purpose. The Decline of the Daily Newspaper provides
insight into how the decisions made in the early years of the
online era have influenced the industry's current economic
condition.
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