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Books > Business & Economics > Business & management > Sales & marketing > Market research

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SPSS 20 - A Practical Guide (Paperback, 2nd edition) Loot Price: R823
Discovery Miles 8 230
You Save: R73 (8%)
SPSS 20 - A Practical Guide (Paperback, 2nd edition): Kellie Bennett, Peter Allen

SPSS 20 - A Practical Guide (Paperback, 2nd edition)

Kellie Bennett, Peter Allen

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List price R896 Loot Price R823 Discovery Miles 8 230 | Repayment Terms: R77 pm x 12* You Save R73 (8%)

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This practical and highly visual text introduces students to a range of commonly used statistical procedures typically included in the curricula of undergraduate applied statistics and research methodology units. The text takes a hands-on approach to the subject matter, working through each procedure in an illustrated, step-by-step fashion. As well as a focus on "doing", the authors also emphasise interpretation and reporting throughout using many examples with annotated SPSS output and explanations of how specific research findings can be communicated clearly and concisely.

General

Imprint: Cengage Australia
Country of origin: United Kingdom
Release date: June 2012
First published: June 2012
Authors: Kellie Bennett • Peter Allen
Dimensions: 298 x 225 x 25mm (L x W x T)
Format: Paperback
Pages: 294
Edition: 2nd edition
ISBN-13: 978-0-17-022290-7
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Business mathematics & systems > General
LSN: 0-17-022290-X
Barcode: 9780170222907

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