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Business and Professional Communication - International Student Edition - KEYS for Workplace Excellence (Paperback, 4th Revised edition)
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Business and Professional Communication - International Student Edition - KEYS for Workplace Excellence (Paperback, 4th Revised edition)
Expected to ship within 12 - 17 working days
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Provide your students with the knowledge and skills they need to
move from interview candidate, to team member, to leader with this
fully updated Fourth Edition of Business and Professional
Communication. Accessible coverage of new communication technology
and social media prepares students to communicate effectively in
real world settings. With an emphasis on building skills for
business writing and professional presentations, this text empowers
students to successfully handle important work-related activities,
including job interviewing, working in team, strategically
utilizing visual aids, and providing feedback to supervisors. New
to the Fourth Edition: A New "Introduction for Students" introduces
the KEYS process to students and explains the benefits of studying
business and professional communication. Updated chapter opening
vignettes introduce students to each chapter with a contemporary
example drawn from the real world, including a discussion about
what makes the employee-rated top five companies to work for so
popular, new strategies to update PR and marketing methods to help
stories stand out, Oprah Winfrey's 2018 Golden Globe speech that
reverberated throughout the #metoo movement, Simon Sinek's "How
Great Leaders Inspire Action" TED talk, and the keys to Southwest
Airlines' success. An updated photo program shows diverse groups of
people in workplace settings and provides current visual examples
to accompany updated vignettes and scholarship in the chapter
narrative. Give your students the SAGE edge! SAGE edge offers a
robust online environment featuring an impressive array of free
tools and resources for review, study, and further exploration,
keeping both instructors and students on the cutting edge of
teaching and learning.
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