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The Business of Television (Paperback)
Loot Price: R1,159
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The Business of Television (Paperback)
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In this book, esteemed television executive and Harvard lecturer
Ken Basin offers a comprehensive overview of the business,
financial, and legal structure of the U.S. television industry, as
well as its dealmaking norms. Written for working or aspiring
creative professionals who want to better understand the
entertainment industry - as well as for executives, agents,
managers, and lawyers looking for a reference guide - The Business
of Television presents a readable, in-depth introduction to rights
and talent negotiations, intellectual property, backend deals,
licensing, streaming platforms, international production, and much
more. The book also includes breakdowns after each chapter
summarizing deal points and points of negotiation, a glossary, a
list of referenced cases, and a wealth of real-world examples to
help readers put the material into context.
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